Aegis Group plc (“Aegis”), the world’s leading, focused media and digital communications group, today announces that it has acquired Lucidity Digital, a leading web design and development agency in Ireland.
Founded in 2003, Lucidity is one of the fastest growing agencies in the Irish market, providing a wide range of creative and production solutions for both web and mobile. The acquisition of Lucidity will allow Aegis Media clients access to a full suite of digital creative and production services and will further strengthen the Aegis Media Digital position in the Irish market. Lucidity will become part of Aegis’s digital creative origination network, Isobar, and will be re-branded Lucidity Isobar in Ireland.
Liam McDonnell, CEO of Aegis Media Ireland, said: "We are delighted to be acquiring Lucidity, which will enhance the prospects of our business in the Irish market, allowing us to offer greater integration across digital media and creative. We welcome the Lucidity team into the fold and look forward to working with our new colleagues to leverage the exciting opportunities this acquisition will bring to our business in Ireland."
Jim Cassidy, Co-Founder of Lucidity, commented: "We are delighted to be joining the innovative and pioneering Aegis Media network. This transaction will allow us to really scale our business in terms of both service offering and client base. We are already looking forward to working with our new colleagues to deliver outstanding digital creative and media solutions for our clients."
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Notes to Editors:
About Aegis Group plc:
Aegis Group plc is the world’s leading, focused media and digital communications group. Made up of two operating businesses, Aegis Media (Carat, Vizeum, Posterscope, Isobar and iProspect) and Aztec, the scan-based market and consumer insights company, Aegis Group helps clients build consumer relationships by communicating their products and brands effectively. Our services include communications strategy through digital creative execution, media planning and buying, brand tracking and marketing analytics. Aegis Group plc shares are listed on the London Stock Exchange (AEGS.L).
Isobar is a modern communications agency network, made up of a committed and diverse group of over 3,000 people in 34 markets. Established in 2003, Isobar is the global home for the world’s finest digital pioneers and the smartest traditional marketing talent, that helps reconnect brands with their fans and customers by creating irresistible ideas combining creative, planning, technology and data. Together, Isobar brings people and brands together, like never before. Isobar is part of Aegis Media, the media communications business of Aegis Group plc.