Carat France today announces that it has appointed Jean-Luc CHETRIT to the position of President of Carat France, the world's leading independent media planning and buying specialist and the market-leader in digital and non-traditional media solutions.
In appointing M. Chetrit, an expert in brand communication, to the role of Head of Carat, Aegis Media France reaffirms its ambitious growth strategy advanced by its new President, Thierry JADOT.
Jean-Luc CHETRIT will join on October 1st 2012 and will be responsible for bringing to life the demanding vision of a brand that is redefining the value of media for its clients, with an offer that is always sharper, more innovative and more integrated than its competitors. M. Chetrit will head a team of 300 employees, the creativity and know-how of whom he will mobilize to deliver strategic consulting optimized for advertisers.
Jean-Luc CHETRIT will also be a member of the executive committee of Aegis Media France, of which Carat France is a subsidiary.
Thierry JADOT stated: “I am overjoyed at the arrival of Jean-Luc CHETRIT as Head of Carat France. Jean-Luc is renowned in France and numerous countries for his expertise in communication and marketing. I am convinced that this nomination will ensure the growth of Carat France and enrich the capacities of Aegis Media France in terms of strategic consulting. Having had the opportunity to collaborate with Jean-Luc, I was struck both by his solid experience alongside leading advertisers but also by his sharp awareness of the importance of digital integration in creating brand strategies that are unique, efficient and engaging.
“Innovation and creativity are at the heart of the plans and measures that he has always enacted, which have themselves been granted awards on numerous occasions. Jean-Luc has all the essential qualities to meet the challenge of a permanent reinvention of our work and to lead, with their teams, the most digitalized of the big communication groups, and Carat France in particular, on the path towards growth.”
Jean-Luc CHETRIT stated: “I am deeply honored to join a brand as emblematic and prestigious as Carat within a visionary group that is as dynamic and well respected as Aegis Media. I thank Thierry JADOT for his confidence and I’m looking forward to starting work with the Carat France teams. I am aware of the great responsibility that has been given to me and I place all my energy and determination in service of reinforcing synergies between Carat and the advertisers, a strength gained from my experience within international groups such as Nestle and Procter & Gamble.”
Jean-Luc CHETRIT, 47 years old, graduated from the Lyon business school (EM Lyon). He began his career within the commercial department of Procter & Gamble. He joined Nestle in 1994, where he occupied, in France and then in Asia, growing responsibilities in both marketing (the Nescafé brand) and in the development of large accounts (Carrefour, Tesco, Wal-Mart).
In 2005, he joined Gillette Europe where he became Chief of large international accounts. Returning to Procter & Gamble, he was named head of commercial management for France and Europe for several of the groups large accounts.
Since 2009, Jean-Luc CHETRIT was the director of Marketing Communication at Procter & Gamble France and a member of the leadership committee. In this position, he notably successfully put in place a new marketing organization and a new model of collaboration with the agencies and media partners, allowing the development of more integrated communication plans. He also led the rapid development of digital activities and brand content, awarded numerous prizes. He is also a member of the leadership committee of the Union of Advertisers (Union des Annonceurs).