Aegis Group plc (“Aegis”), the world’s leading, focused media and digital communications group, today announces that it has entered into an agreement to acquire Communicate 2 (“C2”), a leading performance marketing and search agency in India. C2’s gross assets as at 31 March 2012 were INR 129.9 million (£1.5) million.
C2 is a specialist performance marketing agency which focuses on search engine optimisation, search engine marketing, contextual advertising, search strategies around social media and lead generation. Originally established in 1997, C2 has built a very strong client list of both local corporates, including Tata Consultancy Services, Cleartrip, ICICI Lombard and HDFC Bank, and international businesses, including Travelocity, Aviva Insurance and American Express. C2 has offices in Mumbai, Delhi and Pune and employs over 130 employees.
C2 will be merged into iProspect India’s existing operations, strengthening its network in key cities across India and providing additional service capabilities for its clients. The acquisition, which was completed today, is in line with the Aegis Group strategy of increasing its digital profile and capability in faster growing regions.
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The INR: £ exchange rate used in this announcement is INR 85.9591: £1, as at 7 August 2012
For further information please contact:
Aegis Group plc
Rob Gurner +44 (0) 20 7070 7708 (investors / analysts)
Louise Evans +44 (0) 20 7550 3469 (media)
Notes to Editors:
About Aegis Group plc
Aegis Group plc is the world’s leading focused media and digital communications group. Made up of two operating businesses, Aegis Media (Carat, Vizeum, Posterscope, Isobar and iProspect) and Aztec, the scan-based market and consumer insights company, Aegis Group helps clients build consumer relationships by communicating their products and brands effectively. Our services include communications strategy through digital creative execution, media planning and buying, brand tracking and marketing analytics. Aegis Group plc shares are listed on the London Stock Exchange (AEGS.L).
iProspect is a leading global digital performance agency. The company helps many of the world's most successful brands maximize their online marketing ROI through research, paid search, social media strategy, search engine optimization, display media, comparison shopping engines, conversion optimization, mobile marketing and attribution modeling and management, and other related services.