Aegis Group plc (“Aegis”), today announces that it has acquired Data2Decisions Limited (“D2D”), a UK-based, independent marketing effectiveness analytics consultancy. D2D‘s gross assets were £2.2 million as at 31 January 2012.
Since its establishment in 2001, D2D has grown to be one of the largest independent marketing effectiveness analytics consultancies in Europe. The business works with its clients to turn data into insight that informs marketing strategy. This includes assessment of pricing, promotions and the return on media investment. D2D’s technology solutions, which can sit on clients’ systems, enable actionable intelligence from the analytics to be used to optimise marketing decisions.
Nigel Morris, CEO, Aegis Media Americas & EMEA, said "Data is one of the key areas of competitive advantage in the convergent market. D2D has built an impressive, scaled business that complements and strengthens our existing data capabilities to drive even greater marketing insight and analysis. We look forward to fully integrating D2D into our operating model to leverage their capability across all parts of our business for our clients."
For further information please contact:
Aegis Group plc
Louise Evans +44 (0) 20 7550 3469 (media)
Notes to Editors:
About Aegis Group plc:
Aegis Group plc is the world’s leading, focused media and digital communications group. Made up of two operating businesses, Aegis Media (Carat, Vizeum, Posterscope, Isobar and iProspect) and Aztec, the scan-based market and consumer insights company, Aegis Group helps clients build consumer relationships by communicating their products and brands effectively. Our services include communications strategy through digital creative execution, media planning and buying, brand tracking and marketing analytics. Aegis Group plc shares are listed on the London Stock Exchange (AEGS.L).
About Data2Decisions (D2D):
D2D is the largest independent marketing effectiveness analytics consultancy in Europe. It partners with its clients to evaluate the optimum marketing strategy to improve their KPIs and maximise their business performance. D2D conducts statistical analysis to turn client data into useful insight to inform marketing strategy including assessment of pricing, promotions and return on investment (ROI) from all media channels. The company then deploys proprietary software tools to allow clients to interpret timely, actionable intelligence from the analytics and optimise their marketing related decision making. D2D were advised by Results International.