Aegis Group plc (“Aegis”), today announces that it has acquired I Spy Marketing Limited and its affiliate 4Search Limited (“I Spy”). I Spy‘s gross assets were £2.9 million as at 31 December 2011.
Specialising in the luxury retail, fashion and travel sectors, I Spy is a pioneering digital marketing agency that has developed an outstanding reputation for helping brands to get the best results through intelligent integration of search, social advertising and insightful analysis of consumer behaviour and data.
Ben Wood, Managing Director of iProspect UK said: “We are delighted to welcome the I Spy team to iProspect. This acquisition cements our position as the leading player in search and digital performance marketing in the UK. We both share a single-minded focus on delivering business performance for our clients through the delivery of integrated digital advertising solutions across bought, owned and earned media spectrum.“
For further information please contact:
Aegis Group plc
Louise Evans +44 (0) 20 7550 3469 (media)
Notes to Editors:
About Aegis Group Plc:
Aegis Group plc is the world’s leading, focused media and digital communications group. Made up of two operating businesses, Aegis Media (Carat, Vizeum, Posterscope, Isobar and iProspect) and Aztec, the scan-based market and consumer insights company, Aegis Group helps clients build consumer relationships by communicating their products and brands effectively. Our services include communications strategy through digital creative execution, media planning and buying, brand tracking and marketing analytics. Aegis Group plc shares are listed on the London Stock Exchange (AEGS.L).
About I Spy Marketing:
I Spy is a pioneering digital marketing agency that delivers integrated search, social, display, conversion and mobile campaigns. The agency has developed an outstanding reputation for helping brands to get the best results through intelligent integration of search disciplines, social advertising and insightful analysis of consumer behaviour and data. I Spy is a founding member of the IPA’s Search Group, which its president Chris Whitelaw currently chairs. Clients include: Vauxhall, Gap Inc., Jobsite, Virgin Media, Endsleigh and Hormel Foods.