Aegis Group plc (“Aegis”), the world’s leading, focused media and digital communications group, today announces that it has acquired six subsidiary companies owned by W Garden, Verbal Clint, Allin and others (collectively referred to in this announcement as “W Garden”). In aggregate, the entities had gross assets of €5.0m as at 31 December 2011.
W Garden is a leading provider of search and performance marketing solutions, consultancy and software tools, with a particular focus on search engine optimisation. The business has also developed a specialist search capability in the area of social media. Founded in 2007, W Garden’s management team has established a strong network of offices across France and has built up a high quality local client base.
The acquisition will establish iProspect as one of the leading search and performance marketing specialists in France. This acquisition is in line with the Aegis Group strategy of increasing its digital profile and capability and by acquiring businesses which provide scale and innovation as well as geographic and product in-fill. The integration of W Garden with iProspect France’s existing business is expected to be completed early in the third quarter of 2012.
Thierry Jadot, CEO Aegis Media France, commented: “We are delighted to welcome the team from W Garden to Aegis Media France. This transaction ensures that iProspect will have the most comprehensive search and performance marketing capability in our market. A strengthened iProspect business will support Aegis Media France in continuing to seize the exciting opportunities the convergent media environment brings and will help us to further consolidate our leading position in the French market.”
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For further information please contact:
Aegis Group plc
Rob Gurner +44 (0) 20 7070 7708 (investors / analysts)
Louise Evans +44 (0) 20 7550 3469 (media)
Notes to Editors:
About Aegis Group plc:
Aegis Group plc is the world’s leading focused media and digital communications group. Made up of two operating businesses, Aegis Media (Carat, Vizeum, Posterscope, Isobar and iProspect) and Aztec, the scan-based market and consumer insights company, Aegis Group helps clients build consumer relationships by communicating their products and brands effectively. Our services include communications strategy through digital creative execution, media planning and buying, brand tracking and marketing analytics. Aegis Group plc shares are listed on the London Stock Exchange (AEGS.L).
iProspect is a leading global digital performance agency. The company helps many of the world's most successful brands maximize their online marketing ROI through research, paid search, social media strategy, search engine optimization, display media, comparison shopping engines, conversion optimization, mobile marketing and attribution modeling and management, and other related services.
About W Garden:
With more than 100 employees, W Garden is a leading provider of search and performance marketing solutions, consultancy and software tools, with a particular focus on search engine optimisation. Each experts in their fields, W Garden brings together agencies dedicated to Keyword Driven Marketing in SEO, SEM, site creation, editorial activities and customised content, social media and dedicated services on Facebook, tracking and ad serving.